People's Postcode Lottery releases TV-led festive iteration of …
Nov 1, 2024 · It will also feature in cinemas when Gladiator II opens in mid-November, and will run across paid social and direct marketing.. The out-of-home element of the campaign will run on major sites across the UK, including the Piccadilly Circus, The Cromination and Waterloo Domination sites.
Find Waldo in Etsy’s holiday campaign | Campaign US
Nov 1, 2024 · The marketers shot the work in Prague, also produced a spot in which Waldo says, “People love to find me, but me? I love finding the perfect gift,” before explaining what he likes to give to friends. Another commercial stars Etsy artist Alexis Anne Grant, an artist on Etsy, who paints a Christmas ornament with the face of a family’s dog, Hunter, after he dies as a way to memorialize him.
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One week, one brand, two ads slammed for racism. Why are we …
Oct 11, 2024 · Two separate Heinz campaigns made by different agency partners have received backlash this week for seemingly reflecting racist stereotypes. One, an out-of-home ad for Heinz pasta sauces created by VML and running in London, depicts newlyweds sitting in between their parents — a white husband with both his parents present, …
Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.
Unilever announces result of global media review with six rivals ...
Sep 30, 2024 · Global review kicked off in January.. From Campaign US. Unilever has reappointed WPP’s Mindshare to its media account in the US and UK but has shaken up its agency arrangements in a number of other markets, including Canada and parts of …
The Entertainer Christmas ad showcases fickle nature of kids with …
Nov 15, 2024 · The Entertainer has released its 2024 Christmas campaign, which showcases the fickleness of children when it comes to toys. The 60-second ad, “Ray” by Adam & Eve/DDB, depicts a forgotten toy called Ray reminiscing on the good times with his owner as he sings a cover of Roxette’s power ballad It Must Have Been Love by British indie musician Baxter Dury.
Campaign Media Awards 2024: winners revealed | Campaign US
Zenith was, for the second year in a row, the most awarded media agency at the Campaign Media Awards, while PHD's "Pink sky thinking" campaign for Warner Bros' Barbie movie claimed the Grand Prix.. OmniGOV at Manning Gottlieb OMD won the coveted Agency Team of the Year award and Mail Metro Media took Commercial Team …
Nike unveils Olympics campaign, Winning Isn’t for Everyone
Jul 19, 2024 · In her 2018 U.S. Open final match versus Naomi Osaka, Serena Williams exchanged words with the umpire and smashed her tennis racket in frustration over a missed shot. Kobe Bryant’s obsession with winning and distaste for losing made him notorious for hogging the ball on the court, impacting his relationships with his teammates.
Following the Heinz rows, how should brands respond to …
Oct 17, 2024 · Campaign asks how advertisers should avoid similar debacles.. From Campaign US