Genesis is starting off the New York Auto Show with a significant reveal, the X Gran Equator Concept. Building on the brand's expertise in high-end SUVs and intriguing concepts, the X Gran Equator ...

Genesis, it seems, wants to change that perception with the X Gran Equator concept. It shows a new design direction and signals the brand’s intention to boldly go where other luxury SUV makers ...

Genesis, it seems, wants to change that perception with the X Gran Equator concept. It shows a new design direction and signals the brand’s intention to boldly go where other luxury SUV makers ...

But luxury marque Genesis wasn’t having that cost-cutting nonsense when it designed its vision of the ultimate distraction-free overlander, the X Gran Equator Concept, and it’s a breath of ...

Genesis, the luxury arm of Hyundai, has never been one to shy away from bold ideas. At the 2025 New York International Auto Show, the brand unveiled its latest vision: the X Gran Equator Concept ...

The X Gran Equator’s elongated hood may appear a bit awkward in some of the vehicle’s promotional photos, but in person, the design feels natural and is complemented by wraparound two-line ...

Related: More 2025 New York Auto Show Coverage Genesis’ new X Gran Equator Concept isn’t like those dedicated off-road luxury SUVs, but it’s instead a mashup of current Genesis design themes ...

That option is still in play for a few of these models, however — and perhaps the most compelling is the recently-revealed X Gran Equator SUV. If that sounds exciting to you, Genesis chief ...

Billed as a vision for a bridge between adventure and refinement, the Genesis X Gran Equator Concept has been unveiled at the New York Auto Show. “The X Gran Equator Concept is an exercise in ...

The Genesis X Gran Equator is an SUV, but unlike the other SUVs the brand currently makes, this one is not focused on the road. The X Gran Equator is more like a luxury overlander — or ...