WPP, Omnicom, Publicis Groupe, and IPG are locked in fierce competition to secure the Mars global media account ...

Publicis racked up $1.86 billion in net billings over the year, based on data tracked by COMvergence, securing key media ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...

As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

The Mars account pitch has entered the RFP stage, or as we like to call it, the sweaty palms phase for agencies.

North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, from ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...

Coca-Cola confirmed the shift, but also stressed that no other changes to agency assignments are planned and that it is in ...