WPP, Omnicom, Publicis Groupe, and IPG are locked in fierce competition to secure the Mars global media account ...
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.
The Mars account pitch has entered the RFP stage, or as we like to call it, the sweaty palms phase for agencies.
India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...
Price fixing in media is an issue that won't go away - likely to be still more of one as the big holding companies increase ...
WPP, Omnicom, Publicis and IPG are believed to be pitching for the global Mars account.
Indian antitrust officers conducted extensive raids and interrogations at media agencies, including GroupM, Interpublic, ...
The other day we mentioned the diaspora from adam&eveDDB, at least four new agencies at last count, and now two of the ...
Remote work appeared, at first, to be that rare thing in corporate America: an efficiency measure that made both management ...
Former Hartbeat CEO and award-winning producer Thai Randolph believes creators need to build a strong foundation in business.