The retail sector is particularly vulnerable due to the volume of transactional emails that customers expect and trust.

Retail media ad spending is projected to reach over $165 billion this year, making up more than a fifth of digital ad spend ...

By focusing on transparency, exceptional service, value beyond price, and responsive adaptation, retailers can navigate ...

Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group for $311 million, the companies announced Tuesday.

The direct-to-consumer (DTC) marketing landscape is shifting under the weight of rising customer acquisition costs, tariff ...

Regulators have increased their focus on addressing workplace violence risks, including some with particular attention to ...

Bath & Body Works has a new chief executive officer, its second in less than three years. The personal care, home and beauty ...

This article explains eight attributes of TikTok Shop that provide unique growth opportunities in today’s marketing landscape ...

To attract shoppers back to stores, retailers must offer them compelling reasons to visit. Augmented reality (AR) can provide ...

Starting with employee-facing use cases allows brands to refine their AI agent strategies, creating a strong foundation for future customer-facing implementations.

Around the world, B2B buyers and governments are ramping up the demands on sustainability and transparency in the supply ...

Retailers that invest in internal teams, protect their data assets, and pursue aligned ad tech partnerships will be ...