Perhaps the most important task for any creative agency is to find clients with lots of money. So many press releases land ...

In a time of infinite choice and limited attention, how a brand shows up at every touchpoint matters more than ever. The brands that thrive are those that deliver consistent, considered and creatively ...

With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are ...

FIZOOKA The old mentos in a coke prank has never gone flat. I did it, my kids do it. So kudos to mentos for taking something cross generational and giving it some futuristic fizz by creating the ...

Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop windows ...

WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s ...

With a growing 3.3 billion gamers in the world, the gaming industry has moved beyond its traditional sphere in communication.

The merger between Vodafone and Three UK has just been sealed, creating what it claims is the UK’s largest mobile network ...

Johnny Hornby's agency has had an interesting nomenclature, beginning life as Clemmow Hornby Inge (Clemmow and Inge were ...

There's so much sport-related stuff in adland (mostly football) that there's a growing new breed of sports specialist agencies and one such is the UK's Homeground, ...

It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate world-class ...

The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.