Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

Brands with greater inclusivity in their advertising have a 62% higher chance of being a consumer’s first choice, according ...

Marriott wants to up its brand awareness and usher more customers through its doors as it releases its first EMEA campaign ...

Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus on brand.

The Co-op is launching a campaign to promote diversity and unity across UK communities against backdrop of civil unrest.

The Big Issue Group is launching the scheme to encourage “collective action” and tackle the poverty crisis in the UK.

Marketing Week shortlists five brands for its most prestigious annual award: Brand of the Year. This year’s shortlist features some of the best-known and fastest growing brands in the ...

FMCG brands face mounting challenges, from stagnant volume growth following price hikes to the ongoing pressures of sustainability, health concerns, and looming restrictions on HFSS advertising.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Next’s CEO swapping investment for spend when talking about marketing to Kraft ...

Marketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand ...