Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of ...

WPP has appointed former Microsoft UK CEO Cindy Rose as its new CEO. She will step into the position from 1 September, taking ...

Without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually ...

Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

Research from the IPA and Financial Times ranks trust as second most powerful metric behind product and service quality.

As TikTok faces its own evolution, global head of business marketing Sofia Hernandez explains how the platform is ...

The world’s biggest brands don’t stay big on their own – building them is a job that never ends. As the Kantar BrandZ Most ...