Career Development - The median starting salary for a corporate chief marketing officer in the United States is expected to ...

Artificial Intelligence - Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence ...

Sophisticated marketers measure everything from website traffic and pageviews to form submissions and email click-through rates. But when measuring social media, most rely on fluffy metrics, such as ...

Learn how marketers can shift from strict planning to adaptable decision-making, ensuring growth in uncertain times.

Marketing Strategy - Senior marketers in the United States expect their marketing budgets to bump up moderately over the next ...

Every B2B company wants more customers. But even more than that, you want great customers. You want customers who are loyal and spend a lot with you. It's the old 80-20 rule: 20% of your customers are ...

Are you sick of seeing "just a friendly reminder" in work emails? If so, you're not alone. According to an analysis conducted by Mailsuite, it's one of the most common passive-aggressive phrases in ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths according to an Express Writers infographic. Twitter has a ...

Apple is the most valuable brand in the world this year, with a brand value of $880 billion, followed by Google ($578 billion) and Microsoft ($502 billion). That's according to Kantar's annual list of ...