If you're in marketing or sales, you've used PowerPoint at some point in your career. Whether helping you present to colleagues about next quarter's marketing strategy or showcase your product to ...

In this digital age, personal branding is an industry unto itself—and marketers use it to good advantage. The reality is that personal branding matters because people trust well-established personal ...

Last week, I was sitting in front of my computer, drinking a glass of rosé, and letting season one of "Arrested Development" play in the background for the hundredth time. That's the usual setup for ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

How often do you look to your customers for a true understanding of their challenges? We collect huge amounts of data on them, but rarely use that data. In fact, only 0.5% of the data available to us ...

Having a unique brand voice helps your company stand out from the competition and connect with your audience. But when many people write for you, keeping that voice consistent across all content can ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content? What impact do marketers think AI will have on their ...

As a marketer, you understand that to achieve brand marketing goals you must know your target audience inside and out. Given this notion, a look beyond the numbers can be enlightening, particularly in ...

Most marketers say the COVID-19 pandemic has led to a wide range of changes, affecting everything from their organizational priorities and which channels they use to the metrics they rely on to ...

Like Sales, Marketing is responsible for managing a predictable, reliable demand-generation pipeline with a plan that ultimately produces higher-value opportunities and maximizes revenue. The ...