Campaign’s take: Protean eGov’s latest campaign, ‘ Apni Kahaani ka Hero’, attempts to demystify the complex world of DPI by ...

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming ...

AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a ...

Articles written by Sona Mazumdar ...

Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

The campaign features actors Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina, highlighting how Reno is not just a smartphone, but an extension of one’s life, encouraging them to fully engage in ...

With Gen Z driving strong growth in India’s gaming market, the brands that listen, understand, and engage authentically will be rewarded, says Ampverse DMI Pulse's general manager.

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

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With technology evolving faster than ever, it will redefine how brands connect with their audiences in 2025 and beyond. Artificial intelligence (AI) has unlocked the ability to predict consumer ...