New data-led platform to provide brands with audience intelligence, talent discovery, and real-time performance tracking.

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

WPP to 'sunset' agency specific job titles in the shake-up.

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati managing director and co-founder.

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

Havas, Enormous, Tribes, Tree Design win gold medals for their campaigns across print, television, ambient media, and ...

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next ...

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including ...