Google unveils a suite of new AI-powered models, products, and features for Gemini and Search to MENA following I/O 2025 ...

More than 15 brand and agency marketing leaders will gather at the Campaign Breakfast Briefing: Marketing Strategies 2025.

Science & Sunshine has been named the creative agency of record for Yasmina, the AI assistant developed by Yango Group.

To launch KAFY, a new coffee company, in Saudi Arabia, Social Clinic took the funny route to appeal to millenials within the ...

Zayed University's Dr Vlada Botoric says that regional marketers must craft strategies to empower audiences to become ...

Ampverse Group's Charlie Baillie says, "The line between gaming and mainstream entertainment isn’t just blurring — it’s ...

Daftra collaborates with Kijamii to launch a campaign that reintroduces itself as a comprehensive, end-to-end business management solution.

LIXIL IMEA's Gita Ghaemmaghami speaks about the brand objectives, rollout and success metrics of the Heart of Your Bathroom campaign.

The PSAi is a music video-centred social media campaign that outsmarts AI with AI, teaching people how to spot fake images.