Here’s a look at how the collaboration between Lucid and MCH Global reflects a unique blend of strategy, storytelling and ...

Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.

Businesses must empower AI with the right information, make it more adaptive, emotionally aware, and seamlessly integrated ...

Seven Media's Sharan Sunner writes about the importance of valuing mental health amongst the high pressures of agency life.

AI is starting to unlock big savings. The cross-sector survey of generative-AI adoption, companies reported average ...

The Luxury issue also touches upon the brand-versus-performance marketing debate and features the TV & Video Guide for 2025.

The deal aims to strengthen the international growth of the Excellera Advisory Group, which now reaches $75m in turnover.

In an effort to continue its growth trajectory and enhance offerings, Current Global MENAT has made five appointments to its ...

Property Finder reveals the strategy of its supercar activation, which saw Ferraris and Lamborghinis with its branding roll ...

Rolled out across a full 360° marketing push, the dubizzle campaign features two humour-laced films that bring to life the struggle to sell.

The Campaign Agency of The Year Middle East awards are back this December for its 2025 iteration. Early bird entries open ...

Carine El Natour explores the rise of freelancing in PR across the MENA region and offers practical advice for those ...