Nestle's Coffee mate aims to lick Super Bowl advertising rivals not with a celebrity cameo but rather with a celebrity tongue. Shaina Twain provides the voice of a multitalented mouth appendage that dances,

Fans tuning in to the Super Bowl this weekend will hear a familiar voice, as Shania Twain lends her voice to an all-out "foam party" in the new Coffee Mate Cold Foam Creamer ad, which will air during the Super Bowl on Feb.

Shania Twain stars in a new commercial for Coffee mate, set to air during the 2025 Super Bowl, in which she plays a singing tongue to promote the brand's tasty — and lickable — cold foam creamers.

Coffee mate’s first Super Bowl spot stars a dancing tongue, fueled by the brand’s new at-home cold foam.

The brand also unveiled a Coffee Mate Cold Foam Creamer-themed song performed by Twain, and released a teaser trailer for the ad.

Shania Twain exclusively spoke to Us Weekly about her new Super Bowl ad, which she said gave her ‘the itch’ to record new music