English singer-songwriter Sam Fender spends the bulk of his third studio album putting his observations about others to anthemic pop rock. The concept is simple.

Sam Fender released his second album Seventeen Going Under. Arriving amid COVID lockdowns in the U.K., the record tapped into the nation's reflective mood, and saw the high-flying rocker reflect on his teenage upbringing in the north east ("Seventeen Going Under"),

The album was ranked NME's No.1 on their 50 Best Albums of 2021 list, No.9 on the Independent's, and No. 11 on The Guardian's list. Seventeen Going Under was also nominated for the 2022 Mercury Music Prize and won an Ivor Novello for Best Song Musically and Lyrically, two awards at that year's NME Awards.

New music drops every Friday. Here are some of the noteworthy awards contenders that debuted on Feb. 21, 2025. Sam Fender, People Watching The British singer-songwriter has no previous Grammy nominations,

While discourse on many topics grows toxic and polarised, it’s the voices who speak plainly about the reality of everyday lives that provide some sanity and make us feel heard. Enter Sam Fender, whose straight talking and pride of his working-class roots has seen him emerge as a figurehead for the younger generation,

It was the day the North East had been waiting for since 2021. Today, Sam Fender unveiled his critically acclaimed third album, People Watching.