North Carolina's RJ Davis and USC's JuJu Watkins lead all male and female NCAA athletes in NIL endorsements over the last 12 ...

Per ESPN's Michele Steele, USC star JuJu Watkins and North Carolina's RJ Davis lead all male and female athletes in NIL ...

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from ...

NIL has become the new norm in college sports, and athletes across different areas have been cashing in on big-time deals ...

The Tar Heels, led by their guard duo of RJ Davis and Elliot Cadeau, looked the best they had all season in the First Four ...

The final three points of R.J. Davis’ 2,725 at North Carolina brought the Tar Heels within two of Ole Miss late, but their ...

Today's collegiate sports environment is NIL-centered. UNC basketball star RJ Davis leads the entire country with 25 NIL deals.

The North Carolina Tar Heels have been eliminated from the NCAA Tournament, but RJ Davis continues to shine bright on social ...

Off a 23-14 season, North Carolina and Hubert Davis will likely look to make a major splash in the transfer portal as UNC has ...

When R.J. Davis plays his final game for North Carolina, the last on-court link to Roy Williams’ tenure in Chapel Hill will be severed.

North Carolina basketball received a big win in the transfer portal, picking up a talented freshman guard from West Virginia ...

Hubert Davis will have a new-look squad for the 2025-26 season. Here is what the current projected starting lineup will look ...