Riding the wave of rapper-founded brands in the ’90s, Wu-Tang Clan’s Wu Wear translates the group’s gritty New York City aesthetics into fashion. It’s a direct line from their influential ...

Although we don’t see rappers rocking the colorful sweaters anymore, the brand made a comeback with a runway show during Atlanta Fashion Week in October 2024. Another one of Biggie’s favorite ...

This is not your artist foray into fashion. This is a necessity.” In a TikTok post promoting the launch of the rapper’s new streetwear brand catered to “blocking 99.9% of Wi-Fi, 4G ...

The partnership represents a major milestone in the rapper’s expanding business ... The launch comes at a time when celebrity beauty and fashion brands face increasing competition in the ...