As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

Today, at Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq:ADBE) unveiled a suite of product ...

Antitrust authorities in India have conducted raids at the offices of multiple international advertising agencies on allegations of price collusion, people with direct knowledge of the matter told ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.

(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

Publicis racked up $1.86 billion in net billings over the year, based on data tracked by COMvergence, securing key media ...

North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...