WPP bets big on AI to regain industry leadership
As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.
CMSWire5d
Adobe AI Platform Unites Creativity and Marketing to Define the New Era of CX Orchestration
Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform, which unites AI agents and models across Adobe. Adobe introduced Adobe ...
Campaign Live6d
Duolingo comms head Sam Dalsimer leads 'wholesome unhinged' strategy
Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more ...
Marketing Dive6d
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...
TMCnet6d
Adobe Summit 2025: Adobe AI Platform Unites Creativity and Marketing to Define the New Era of Customer Experience Orchestration
Today, at Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq:ADBE) unveiled a suite of product ...
India investigates top global ad agencies on price collusion allegations - Reuters
Antitrust authorities in India have conducted raids at the offices of multiple international advertising agencies on ...
Marketing Dive6d
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.