Artificial intelligence (AI) isn’t just reshaping industries, it’s upending them. Nowhere is this more evident than in ...

India's antitrust raids this week on media buying agencies followed tip-offs under a leniency scheme that reduces penalties ...

The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable ...

"At the base level, we know who [the consumer] is, what they watch, what they read, and who they live with," Sadoun said in ...

Flatjord’s session, “Do it Best Leverages the Adobe Platform to Drive Growth for Independents,” provided insights to Fortune ...

The J.M. Smucker Co. (NYSE: SJM) is running its first campaign for Hostess, the maker of Twinkies and Ding Dongs, aiming to ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, including one timed ...

This deal promises a long-awaited consolidation among the big six groups, which will now become a big five, and, arguably, a big three as Omnicom, Publicis and WPP open up a gap on Dentsu and Havas, ...

Publicis Groupe Middle East today announced the appointment of John Nolan as Head of Sport and Commercial Investment MENA.

Piper Sandler is sticking to its Overweight rating on Adobe with a $600 price target, citing strong AI-driven innovation and ...

But Ad Nut has seen the pain in Ad Nut’s human friends’ eyes as the burn begins to spread across their tongues. The huffing and puffing. The inability for baseline coherence. The fright they reflect ...

Publicis Groupe Africa has a specialist internal communications team housed within one of its agencies, Machine_, and is ...