The e4m Play Streaming Media Awards 2025 have not only grown in prestige but have also evolved in how content is judged. Varun Shah, a senior leader at Publicis Groupe, returned as a jury member this ...

As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

Japan's Dentsu was at least one firm that has applied for the scheme, one of the people said. Dentsu declined to comment ...

India's antitrust raids this week on media buying agencies followed tip-offs under a leniency scheme that reduces penalties ...

While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the ...

A TECH CEO has revealed the chilling level of detail ad firms now know about your private life – and how they use AI to read ...

The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable ...

"At the base level, we know who [the consumer] is, what they watch, what they read, and who they live with," Sadoun said in ...

Flatjord’s session, “Do it Best Leverages the Adobe Platform to Drive Growth for Independents,” provided insights to Fortune ...

The J.M. Smucker Co. (NYSE: SJM) is running its first campaign for Hostess, the maker of Twinkies and Ding Dongs, aiming to ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, including one timed ...

This deal promises a long-awaited consolidation among the big six groups, which will now become a big five, and, arguably, a big three as Omnicom, Publicis and WPP open up a gap on Dentsu and Havas, ...