The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

The Pop-Tarts Bowl produced one of the most bizarre storylines of the college football season, and it centered around Miami Hurricanes quarterback Cam Ward. Ward started the game strong, lighting up ...

More Pop Tarts and more football? Sign us up for the next edition of the Pop-Tarts Bowl, which was officially announced on ...

The Pop-Tarts Bowl’s debut in 2023 provided some quality entertainment beyond the game with a dramatic strawberry Pop-Tarts mascot living life to the fullest before living out its dream of ...

It’s not in the championship bracket or even among the prestigious bowl games, but the Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

Pop-Tarts Bowl MVP Rocco Becht had a tough choice to make. See what happened after Iowa State beat Miami football in a thriller.

Bowls have become glorified spring games, with teams fielding weaker rosters that look more like summer practice squads than fall depth charts. With the opening of the transfer window and players ...

Auburn Tigers running back Jarquez Hunter (27) avoids a tackle from Oklahoma Sooners linebacker Kobie McKinzie (11) as Auburn ...

ORLANDO — Wild Berry, Hot Fudge Sundae and Cinnamon Roll stood on stage waiting for Pop-Tarts Bowl MVP Rocco Becht to reach a fateful decision. Iowa State’s quarterback didn’t hesitate.

A BIT. ALL RIGHT. THANKS, ZANE. WELL, THE IOWA STATE CYCLONES WANT A SWEET VICTORY LAST NIGHT BEATING MIAMI IN THE POP TARTS BOWL. BUT WHAT’S EVEN SWEETER IS A VISIT TO THE POP TARTS MASCOTS ...

Hunter was one of the best running backs in the SEC the past few years. He finished his 2024 season with 1,201 rushing yards ...