The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...
President Donald Trump's national security adviser has sent home about 160 National Security Council aides while the ...
In this Personal View, we critically evaluate the limitations and underlying challenges of existing research into the negative mental health consequences of internet-mediated technologies on young ...
Donald Trump is remaking the traditional boundaries of Washington, unleashing unprecedented executive orders and daring anyone to stop him ...
• Establish the Department of Government Efficiency under the Executive Office of the President until July 4, 2026. This is ...
President Donald Trump began his second administration with a blitz of policy actions to reorient U.S. government priorities ...
The Media Ratings Council (MRC) on Wednesday formally accredited Nielsen’s Big Data & Panel National TV measurement product, ...