Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer’s “Kenbassador” series. Last year, ...

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create ...

A’ja Wilson and LeBron James don’t just have league MVPs and championships in common, they are also Nike athletes with their ...

Los Angeles Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

And now, they can be yours for $44 less than the original price. Nike is selling LeBron NXXT Genisus Basketball Shoes for as ...

LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how to get one.