A new study reveals that advertising on Connected TVs is effective. It boosts consumer purchase intent and brand favorability ...

The study analysed over 100 brand lift studies conducted by Kantar for campaigns on Samsung Smart TVs across various ...

Hisense, a global leader in consumer electronics and home appliances, has once again been named among the top 10 most global ...

As the use of gen AI becomes widespread, could a mix of “quality, restraint and responsible use” help marketers avoid ethical ...

Solomon (pictured right) has been appointed as partner and head of commercial strategy in Kantar’s consulting arm, and will ...

Kantar, which tested over 1,350 ads released in 2025, found that influencer content in ads hold viewers for an average time ...

Kantar has unveiled India’s most creative and effective ads of 2024, with legacy brands dominating the rankings. D2C and ...

The results of a five-year first-of-its-kind collaboration between Clear Channel Outdoor (NYSE: CCO) and Kantar prove out of home (OOH) advertising outperforms CTV and digital channels in key metrics ...

International marketing data and analytics company, Kantar today announced the most effective creative ads in the country.

Walmart again led the rankings of the top 100 retailers as its sales grew 7% to $568.70 billion in 2024. Amazon retained its ...

MUMBAI: The grocery bag of urban and rural shoppers is undergoing a divide. Urban Indians are gravitating towards unbranded ...

Influencer-led content keeps users watching for over twice as long as branded content, according to new findings from ...