A new study reveals that advertising on Connected TVs is effective. It boosts consumer purchase intent and brand favorability ...

RLC Residences has once again solidified its position as one of the leading names in the residential condo market, topping both Top-of-Mind Awareness and Purchase Intent in a recent study conducted by ...

The study analysed over 100 brand lift studies conducted by Kantar for campaigns on Samsung Smart TVs across various ...

MarketCast promoted Amy Fenton from co-president to CEO of the market research and analytics firm. Fenton, who joined the ...

The NRF’s annual ranking of the Top 100 Retailers has remained consistent since last year, with the top 13 retail companies ...

I nternational marketing data and analytics company, Kantar today announced the most effective creative ads in the country. Out of 1,350 creative pieces of work from India, the co ...

Walmart again led the rankings of the top 100 retailers as its sales grew 7% to $568.70 billion in 2024. Amazon retained its ...

Hisense's placement in the Kantar BrandZ Chinese Global Brand Builders 2025 ranking further confirms its status as a dynamic ...

In an affidavit, the president of East Chicago's firefighters union argued that the compensation structure ordered by a Lake ...

Moreover, these results represent a review of thousands of measurement studies conducted via CCO RADARProof, Clear Channel's campaign performance attribution solution, and Kantar, across a wide ...

A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home can increase performance for campaigns to fill gaps in other media channels.

It’s no secret that the alcohol industry faces plenty of headwinds: but this year’s ranking reveal the top 20 alcohol brands ...