A new study reveals that advertising on Connected TVs is effective. It boosts consumer purchase intent and brand favorability ...

RLC Residences has once again solidified its position as one of the leading names in the residential condo market, topping both Top-of-Mind Awareness and Purchase Intent in a recent study conducted by ...

The study analysed over 100 brand lift studies conducted by Kantar for campaigns on Samsung Smart TVs across various ...

MarketCast promoted Amy Fenton from co-president to CEO of the market research and analytics firm. Fenton, who joined the ...