Hisense, a global leader in consumer electronics and home appliances, has once again been named among the top 10 most global ...

Positioning TV + Digital as an absolute winning formula, Ajit Varghese, Head of Revenue, Entertainment & International at ...

Kantar, which tested over 1,350 ads released in 2025, found that influencer content in ads hold viewers for an average time ...

For marketers and creators, this shift means that content once confined to the Instagram ecosystem can now reach broader ...

International marketing data and analytics company, Kantar today announced the most effective creative ads in the country.

Kantar, the marketing data and analytics firm, has announced the winners of the Creative Effectiveness Awards India 2025, ...

Solomon (pictured right) has been appointed as partner and head of commercial strategy in Kantar’s consulting arm, and will ...

Kantar has unveiled India’s most creative and effective ads of 2024, with legacy brands dominating the rankings. D2C and ...

Consumer intelligence company NIQ Global is targeting a valuation of up to $7.26 billion on a fully diluted basis in its U.S. initial public offering, as private equity-backed listings begin to ...

Influencer-led content keeps users watching for over twice as long as branded content, according to new findings from ...

Kantar's study reveals that influencer content in digital ads grabs 2.2 times more attention than average ads. The research ...

The results of a five-year first-of-its-kind collaboration between Clear Channel Outdoor (NYSE: CCO) and Kantar prove out of home (OOH) advertising outperforms CTV and digital channels in key metrics ...