If you’ve been waiting for a sign to finally grab a pair of those pillowy, cloud-walking HOKAs everyone’s obsessed with, this is it.

In short, they're a premium product, and they command a premium price. Many Hoka styles cost $150 or more, with some trail styles retailing for north of $200. They're rarely marked down, too — buying Hoka generally means paying full price. But not this Memorial Day weekend.

It’s also not just shoes you can indulge in this Memorial Day—athletic apparel like sports bras, high-performance running shorts, tank tops, and even socks are marked down. Scroll for the best Hoka Memorial Day deals, and save this space for updates throughout the holiday weekend.

Rated a near-perfect 4.9 out of 5 stars, Parachute's waffle throw is a home essential made from Turkish cotton and with tons of future heirloom potential. It comes in four Oeko-Tex certified yarn-dyed colors, but only the cream and agave colorways are on sale.

Memorial Day is the official unofficial kickoff of summer, which means it’s outdoor walking and running season. Before you hit the pavement, though, you likely need to upgrade your walking sneakers from last year.