This is where, of course, Adobe’s new Firefly service, announced today in Las Vegas will benefit Coca-Cola’s need for ...

Now, the wave of prebiotic drinks has grown so big, it’s swept up an OG soda giant, too: In a move that says, “If you can’t beat ‘em, join ‘em,” Coca-Cola just launched its very own fiber bevvy, ...

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

PepsiCo is buying Dallas-founded prebiotic soda brand Poppi for $1.95 billion, a homegrown beverage that went from farmers ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...