A self-deprecating legend of the broadcasting booth and the cheap seats (“Must be in the front rowwww!”) dies at age 90.

Bob Uecker, whose self-deprecating wit helped him parlay a mediocre baseball career into stardom as a broadcaster, actor and pitchman for beer from his hometown of Milwaukee, Wisconsin, died on Thursday at age 90,

Bob Uecker was a famously mediocre Major League hitter who discovered that he was much more comfortable at a microphone than home plate. And that was just the start of a second career in entertainment that reached far beyond the ballpark.