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Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
Danica Patrick Is ‘Very Confused’ About Why People Have Issues With Sydney Sweeney American Eagle Ad
Danica Patrick has weighed in on the controversy surrounding Sydney Sweeney’s American Eagle ad campaign. The former race car driver, 43, took to her Instagram Story on Wednesday, July 30, posing the question: “Can anyone tell me what’s wrong with the new AE ads?! Very confused.”
As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
In the ad, ‘The Summer I Turned Pretty’ actor Gavin Casalegno touts his “genetics” for his “golden summer” tan.
A digital ad campaign promoted by Common Cause Michigan is asking voters to reject citizen-only voting measures that, if ...
"The commercial shows us that capitalism will steal our lives and then find multiple ways to make a profit of our death..." ...
By Helen Coster and James Oliphant NEW YORK (Reuters) -Residents of Columbus, Indiana awoke last week to a yellow billboard ...
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