The AOL app quietly changed the color scheme of its app from blue to yellow recently. And many who still use AOL are deeply ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

The campaign shows that amid an influx of purposefully shocking corporate moves, like Jaguar’s totally unrecognizable rebrand ...

Buc-ee's is suing another small business in Missouri over logo and brand name similarities. Barc-ee's is the latest in a ...

A new merchandise collection celebrating the 30th anniversary of "A Goofy Movie" is now available online at the Disney Store.

The Rays had four days to cover over every Yankee logo, mural and picture they could. But Babe Ruth, Derek Jeter and Co.

The Oregon Ducks are going viral for their newest Nike gear at Pro Day in Eugene. The 23 former Ducks vying for the attention ...

An initiative in Zambia is showing that a profit-seeking company can help rural farmers battling extreme weather breed chickens that lay more eggs.

“The Amoeba bag itself is indeed a walking billboard and one of the most successful marketing tools ever launched,” Dona Nichols, a San Jose State University journalism and mass communication ...

Yes, the iconic Spanish artist is the mastermind behind the early Chupa Chups logo that inspired the design we know and love ...

The casual-dining chain created some buzz this week by unveiling a bold new look, only to reverse course with the help of ...

The budget-friendly Australian wine brand is updating its look in moment of decline for the wine industry. Yellow Tail, the budget-friendly Australian wine brand known to college students everywhere, ...