In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

Ads will appear exclusively in the ‘Updates tab on WhatsApp, which includes the Status and Channels features used by about ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

WhatsApp has introduced adverts alongside messages. Meta, the company that owns WhatsApp, announced the introduction of in-app ads through the “Updates” Tab, which displays statuses and channels. Ads ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the ...

‘We’ve seen this pattern before, with small updates that pave the way for much bigger changes. The introduction of ads could signal a wider shift away from private messaging toward monetised, ...

Meta emphasised that private messages, calls, and group chats will remain ad-free, preserving the core messaging experience. ...

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim ...