LONDON (AP) — A routine moment of crowdwork at a Coldplay concert went viral last week when a couple tried to avoid the spotlight after they were caught hugging on the jumbotron. Internet sleuths quickly figured out that they were the CEO and chief people officer of a little-known tech company called Astronomer.

Mascots, fans, and presenters are now recreating the viral "kiss cam" incident that took place at a Coldplay concert earlier this week.

The oddest winner of Astronomer’s Coldplay concert scandal could be a brand that was abandoned in 2001. It’s been a week since Andy Byron, then the CEO of Astronomer, and the company’s chief people officer were caught canoodling on a kiss cam at a Coldplay concert near Boston,

While playing in Madison, Wisconsin, over the weekend, the band once again did their "The Jumbotron Song," wherein audience members are shown on the big screen, and lead singer Chris Martin makes up a song about them on the spot.

Gwyneth Paltrow, the ex-wife of Coldplay’s frontman, partnered with Astronomer, the company that rose to fame following the band’s viral “kiss cam” incident.