Gunia wasn’t supposed to be a brand about Ukraine,” says co-founder Maria Gavryliuk in the company’s downtown Kyiv office as she begins to recount the brand’s origin story. In 2017, Gavryliuk’s ...

Zoya Zvyniatskovskaia, a Ukrainian fashion historian, characterizes Gunia’s approach not as an attempt to exclusively popularize the motifs of traditional Ukrainian clothing, textiles, or ...