Construction crews on Wednesday began moving Minute Maid signage from the 25-year-old stadium. Signs for Daikin, the ballpark’s new naming rights sponsor, started going up Thursday.

A rebrand is underway for the iconic ballpark home to the Houston Astros. The Astros’ ballpark, which has been known as “Minute Maid Park” for the last 22 years, is now rebranding as “Daikin Park,” after the Japanese air conditioning conglomerate agreed to acquire the stadium’s naming rights.

Some fans gathered to watch workers usher in a new era as the name of the Astros ballpark changed for the third time in its 25-year history.