and the Houston Rockets — are dominating the old guard on the court, but it isn't that way when it comes to merchandise. Stephen Curry led the NBA in jersey sales in the first half of this ...

This time, they switched things up with a date that was far from Steph's usual routine. Instead of sneakers and jerseys, he stepped into something much more refined-and let's just say, he pulled ...

The Celtics appear at No. 1 on the Team Merchandise list for the first time in 17 years, while Curry sits atop the Top-Selling Jerseys rankings ... Starting 5: Steph wins MVP in the Bay Shaq ...

The Golden State Warriors retired Andre Iguodala's jersey into the rafters on Sunday ... “This is the beginning of the Steph Curry celebration," Iguodala said. Curry shook his head with a ...