Starbucks CEO Brian Niccol has launched the Green Apron Service initiative, aiming to serve customers their order in four ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

When a group of private equity investors and Chinese technology companies were asked for ideas on how they would revive Starbucks Corp.’s fortunes in the world’s second-largest economy, the most ...

Starbucks saw its stock rise 2% after a notable analyst upgrade. The coffee giant's rating shifted to Buy from Hold. This ...

Starbucks baristas in Orland Square mall cite low wages and mistreatment from management in joining national barista union.

Green Apron's rollout boosts comps, drives margin recovery, and enhances valuation. Learn about (SBUX) stock's turnaround ...

Starbucks said Tuesday it's confident that improved store operations and new products — including a cold foam protein drink — ...

CEO Brian Niccol has signalled that he intends to recapture the unique coffeehouse intimacy that was integral to the first Starbucks ...