A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

Now, there's another new update—but fans aren't too happy about it. Beginning June 24, the Seattle-based coffee giant is ...

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more ...

Starbucks announced a major change to its reward system. The coffee giant is making it a little harder to rack up Stars this ...

Starbucks is changing its reward for customers who bring a personal reusable cup. It could mean fewer stars for customers who ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that ...

It's coming for your Stars.Key TakeawaysStarbucks just announced a change to how "Stars" are counted when rewards members ...

Southwest passengers will notice many changes at their favorite airline, from baggage fees to flight credits to Rapid Rewards to assigned seats.

Starbucks regulars are set to see some major changes made to their rewards from this week in a ... to the way customers can collect and spend points, known as stars. While the changes mean that ...

Starbucks fans, a big change is coming to the coffee chain’s loyalty scheme later this week, and it’ll impact the stars you’ve been collecting. But before you panic – it’s mostly good ...

Jordon explained: "Currently when collecting points through Starbucks Rewards, you earn three stars per £1 spent. "The new changes coming in will give you 10 stars per £1 spent." This ...