While a logo can be both copyrighted and trademarked, copyright protects the artistic design, while trademark protects the brand name or symbol. To copyright a logo, you need to create an original ...

A Top 10 list outlining the 10 most iconic car logos, including their genesis, their history, and their evolution though the ...

“Having a boy name is just so humbling,” Smith begins, explaining she had just picked up her Starbucks order. As she approached the counter, she saw the barista holding up three bags. There was ...

A roundup of Starbucks' viral 'Peanuts'-inspired merch collection with Snoopy and the gang that is selling out fast in stores ...

WASHINGTON — The White House Easter Egg Roll is accepting corporate sponsors this year to defray costs associated with the ...

Starbucks coffee beans are great for home brewing and give the in-store coffee its memorable taste. But just how fresh are ...

What’s the difference between a brand and a business? Virtually nothing… But potentially everything. When building an online ...

The Chinese beverage giant Mixue Group has become the world’s largest F&B chain by number of outlets, overtaking Starbucks and McDonald’s. The company, whose brand name Mixue Bingcheng means ...

overtaking Starbucks and McDonald’s. Advertisement Article continues below this ad The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on ...

Discover 7 key signs that indicate it's time to refresh or change your company logo design for better branding and business growth this year. $3.2 million. That's what the average logo redesign costs ...

Does your business name work visually ... Most iconic global brands like Apple, Starbucks, and McDonald’s incorporate text and graphic logos. Logos require significant strategic thinking and design ...

This includes changing the current totem pole Tony Macaroni branding to advertise a Starbucks drive-thru. The an illuminated sign using the company's name and logo would also be placed on part of the ...