Why is This Work Relevant for Creative Strategy? Whilst the execution of the Starbucks 'What's your name?' campaign follows very specific stories to great effect, it was the result of a much broader ...
Chowhound on MSN10d
Your Starbucks Cup Now Comes With A Misspelled Name And An Unsolicited Life LessonStarbucks is bringing back one of its old initiatives: having baristas write customer names on cups. Not everyone is happy about it though.
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