Free refills and handwritten names on cups

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...
As of Monday, Jan 27, bathrooms inside Starbucks and free water cups will be available to paying customers only, a policy ...
There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...
The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...
Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...
Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...