Starbucks CEO Brian Niccol still must overcome this ultimate challenge
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
Starbucks Cutting 30% of Its Menu as Sales Keep Dropping
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...
EatingWell on MSN20h
Starbucks Is Bringing Back Refills—But There’s a Catch
Yes, you heard that right! Starbucks is now offering a nice perk (no pun intended). You can now enjoy a free refill of hot or ...
QSR magazine22h
The Fix at Starbucks Had to Start with Mobile Ordering
There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...
Texas Public Radio22h
See you latte: Starbucks plans to cut 30% of its menu
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...
Starbucks is offering free refills — but there's a catch
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.
Hosted on MSN22h
Starbucks Is Bringing Back Its Free Refills and Other Popular Perks
When do Starbucks free refills return? Starbucks dropped the good news this week, and free refills returned on January 27.