Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...

After implementing a controversial pay-to-stay policy, the coffee chain is now focused on streamlining its “overly complex” ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Tiger Woods revealed his unique caffeine concoction after a reporter noticed him carrying a giant plastic Starbucks cup.

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...