Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

"We have to clear the noise out both in food and beverage menus," CEO Brian Niccol said in a statement shared with PEOPLE ...

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Dr Robert Love, 41, from Miami Beach, Florida , is a researcher and educator who specialises in helping prevent Alzheimer's ...

Starbucks saw a year-on-year decline in Q1 earnings and revenue. But a deeper dive suggests Niccol's "Back to Starbucks" ...