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Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug.
Starbucks Is Bringing Back the Perk Customers Love Most, and It All Starts Now
On Monday, Starbucks rolled out a number of changes designed to encourage guests to “stay awhile.” The biggest change is that the coffee chain will once again offer free refills to guests who hang around the store.
Starbucks makes major change that will delight customers
Starbucks is beloved by millions for its range of choices. If you want a reliable cup of hot coffee, they've got that for you. If you want an iced latte with skim milk and a vanil
Starbucks Is Bringing Back Its Free Refills and Other Popular Perks
When do Starbucks free refills return? Starbucks dropped the good news this week, and free refills returned on January 27. Here’s how the free refills work: Order “for here”
15h
Starbucks is betting its future on ceramic mugs
The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 ...
3d
Starbucks defaulting to mugs for ‘at here' orders, free refills in stores returning this week
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...
2d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
As of Monday, Jan 27, bathrooms inside Starbucks and free water cups will be available to paying customers only, a policy ...
2d
Starbucks Reinstates 'for Here' Orders with Drinks Served in Mugs — and Free in-Store Refills
Starbucks is offering a 'for here' option for customers to enjoy drinks in stores in reusable mugs, as well as free refills ...
15h
on MSN
Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...
FOX 5 New York on MSN
6h
Starbucks cutting 30% of menu items to speed up service
Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...
13h
Starbucks plans to downsize menu, roughly cutting 30% of beverage, food offerings
Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...
1d
Starbucks brings back condiment bar, free refills on drinks ordered "for here"
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...
1h
Starbucks is eliminating 30% of its menu
Starbucks is reducing its menu by one-third under CEO Brian Niccol, the latest of several changes the chain is making to ...
1d
on MSN
Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call
The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...
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