Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

Tiger Woods revealed his odd Starbucks order after a reporter saw him walking with a giant plastic cup from the coffee chain ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...