Product forecasting, when done strategically, allows manufacturers to anticipate market shifts, harmonize product development ...

Beyond forecasting, AI enhances sales strategy through intelligent segmentation and targeting. It identifies patterns in ...

EMARKETER forecasts X's US ad revenue will jump by 17.5% this year but cautions that "fear is not a sustainable motivator." ...

Advertising firm Magna, part of media giant Interpublic, has trimmed its 2025 forecast due to recent declines in consumer confidence.

Magna, a media-research unit that is part of the IPG Mediabrands division of the ad-holding giant Interpublic Group, has ...

Magna now expects U.S. ad sales to increase 4.3% this year, down from its earlier forecast of 4.9%.