The bitter brotherly feud that sparked the creation of sports-shoe brands Adidas and Puma in the same small German town in the 1940s is to be turned into a television series with the help of family ...

Hollywood-based film producer No Fat Ego is backing the project, which has the blessing of the family behind the Adidas empire founded by Adolf “Adi” Dassler.

The television series will explore the intense rivalry between Adolf 'Adi' Dassler and his brother Rudolf 'Rudi' Dassler, which led to the founding of the competing sports shoe brands Adidas and Puma.

A sculpture featuring Adidas co-founder Adolf Dassler is seen in front of the headquarters of Germany's sports equipment maker Adidas in Herzogenaurach, southern Germany. Photo by Tobias SCHWARZ ...

The series will delve into the fraternal blow-ups between Adolf ‘Adi’ Dassler and his brother Rudolf, who went on to create rival Puma.

Sports brands Adidas and Puma were founded by the Dassler brothers, Adolf and Rudolf, in the 1940s.

Based across the road from each other in Herzogenaurach, Germany, the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf ...